Best RFP Software in 2025: Complete Comparison Guide
An honest comparison of the top RFP response management tools. Features, pricing, pros and cons to help you choose the right solution.
RFP response software has changed considerably in the past few years. AI-powered features, better collaboration, and streamlined workflows are now standard. The challenge is finding the right tool for your team amid a crowded market.
This guide compares the leading RFP software solutions in 2025, covering features, pricing, and which types of teams each tool serves best.
What Matters When Choosing RFP Software
Before looking at specific tools, here are the capabilities that matter most. If you are still deciding whether to move away from Excel, our spreadsheets vs bid software comparison covers the signs it is time to switch.
Content Library
Store and reuse approved responses across proposals
Requirement Extraction
Parse RFP documents and identify individual requirements
AI Drafting
Generate first-draft responses automatically
Collaboration
Assign sections, track progress, manage approvals
Compliance Tracking
Ensure all requirements are addressed before submission
Export Options
Generate documents in required formats (Word, PDF, Excel)
The Top RFP Software Solutions
RFP Matrix
Disclosure: This is our product. We'll be honest about strengths and gaps.
RFP Matrix is a newer entrant focused on AI-powered requirement extraction and response generation. It's built for teams who want to move fast without enterprise complexity.
Notable Features
- AI requirement extraction from PDF/Word
- Automatic draft response generation
- Response library for reusable content
- Compliance matrix export (Word/PDF)
- Q&A format export
Pricing
- Starter: $150/month (2 RFPs/month)
- Pro: $250/month (10 RFPs/month + library)
- Business: $500/month (unlimited)
- Single RFP: $100 one-time
Best suited for small to mid-sized teams responding to 2–10 RFPs monthly who want AI automation without enterprise overhead.
Strengths
- + Fast extraction saves hours per RFP
- + Simple interface, minimal learning curve
- + Affordable vs enterprise alternatives
- + Pay-per-RFP option for occasional users
Gaps
- − Fewer integrations than established players
- − No multi-user collaboration yet
- − Newer product, smaller customer base
Loopio
One of the most established RFP response platforms, known for its robust content library and enterprise-grade features.
Notable Features
- Extensive content library with smart search
- Multi-user collaboration with role-based access
- Project management and deadline tracking
- Integrations with Salesforce, Slack, and others
- Magic AI for response suggestions
Pricing
Enterprise pricing, typically $25,000–$100,000+/year depending on users and features. Contact for quote.
Best suited for large enterprises with dedicated proposal teams responding to 50+ RFPs annually.
Strengths
- + Mature, feature-rich platform
- + Excellent content library and search
- + Strong collaboration features
- + Comprehensive analytics
Gaps
- − Cost prohibitive for small/medium teams
- − Can feel heavy for simple use cases
- − Steep learning curve
- − Long implementation timeline
Responsive (formerly RFPIO)
An enterprise RFP platform with strong AI capabilities and extensive integrations.
Notable Features
- AI-powered response recommendations
- Import from various document formats
- Content library with auto-tagging
- 150+ integrations including major CRMs
- Robust workflow and approval processes
Pricing
Enterprise pricing, similar to Loopio. Expect $30,000–$80,000+/year.
Best suited for enterprise teams needing deep CRM integration and complex workflow management.
Strengths
- + Excellent Salesforce integration
- + Strong AI features
- + Good for complex approval workflows
- + Active product development
Gaps
- − Enterprise pricing prohibitive for SMBs
- − Complexity requires dedicated admin
- − Some features feel over-engineered
Qvidian (Upland)
A long-standing proposal automation platform now part of Upland Software.
Notable Features
- Proposal automation with templates
- Content library and knowledge management
- Microsoft Office integration
- Analytics and reporting
Pricing
Enterprise pricing, typically $15,000–$50,000+/year.
Best suited for organizations heavily invested in the Microsoft ecosystem.
Strengths
- + Strong Microsoft integration
- + Established vendor with long track record
- + Good for document-heavy workflows
Gaps
- − Interface feels dated
- − AI features lag behind competitors
- − Part of larger portfolio, slower innovation
Also Worth Considering
These tools are better suited for sales proposals than formal RFP responses, but they work for simpler proposal needs.
Proposify
Beautiful proposal templates, e-signature integration, interactive pricing tables. Good for sales teams creating outbound proposals.
Pricing: $49–$65/user/month
Note: Not designed for complex RFP responses; limited requirement tracking.
PandaDoc
Document automation platform with e-signatures and payment collection. Versatile for general document workflows.
Pricing: $35–$65/user/month
Note: Not RFP-specific; no requirement extraction.
Feature Comparison
| Feature | RFP Matrix | Loopio | Responsive | Qvidian |
|---|---|---|---|---|
| AI Extraction | Yes | Limited | Yes | No |
| AI Draft Generation | Yes | Yes | Yes | No |
| Content Library | Yes | Yes | Yes | Yes |
| Multi-user Collab | Coming Soon | Yes | Yes | Yes |
| SMB-Friendly Pricing | $150–500/mo | $25k+/yr | $30k+/yr | $15k+/yr |
| Pay-per-RFP Option | $100/RFP | No | No | No |
How to Choose
RFP Matrix is a good fit if you...
respond to 2–15 RFPs per month, want AI automation without enterprise complexity, have budget constraints ($150–500/mo vs $25k+/yr), or need to get started without a lengthy implementation.
Loopio or Responsive make sense if you...
have a dedicated proposal team of 5+ people, respond to 50+ RFPs annually, need complex approval workflows, require deep CRM integration, and have a budget of $25,000+/year.
Proposify or PandaDoc work well if you...
create more sales proposals than formal RFP responses, need e-signature as a core feature, and deal with simpler proposal requests rather than complex RFPs.
Summary
The RFP software market has split into enterprise solutions (Loopio, Responsive, Qvidian) and more accessible options (RFP Matrix, Proposify, PandaDoc). There's no universal "best" tool. The right choice depends on your team size, RFP volume, and budget.
Large enterprises with dedicated proposal teams and substantial budgets will find the established players offer comprehensive features. Smaller teams looking for AI-powered efficiency without enterprise pricing will find newer tools like RFP Matrix offer better value. To understand how these tools pay for themselves, read our breakdown of the true cost of responding to RFPs.
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